VIU Logo Do's and Don'ts

Posters and displays must feature the VIU logo. Please follow the guidelines below for appropriate use.  

Dos and Don’ts:

• Don’t crowd the logo with text or other graphic elements—follow the guidelines for free space.
• Don’t stretch the logo or distort its ratios.
• Don’t adjust the colours of the logo.
• Don’t change the font used in the logo.
• Don’t superimpose the logo over a photo or image.
• Don’t isolate, remove or modify any portion of the logo (e.g. don’t remove the icon and use it on its own). 
• Don’t dissect the logo and/or replace elements of the logo with different graphics.
• Don’t create a free form version of the logo.
• Don’t encapsulate the logo within a border or shape.
• Don’t replace the wordmark with other text, in full or in portion (e.g. program names; faculty or program names can be written in text with clear space separating the names from the logo).
• Do use the logo on your on- and off-site presentation materials.
• Do follow these usage guidelines for reproducing the logo on your institutional product.
• Do feel free to ask questions about the logo by contacting a member of the Strategic Marketing department.